1st Competency-Based Educational Institution in Malaysia

Professional Development and Personal Branding Course

  • Course Level Beginner
  • Course Type Virtual, Hybrid
  • Course Duration 60 Days/240 Hours
  • Course Language Mandarin, English
  • Upcoming Intakes July
  • Job Guaranteed No

Program Overview

“In the business people with expertise, experience and evidence will make more profitable decisions than people with instinct, intuition and imagination.” ― Amit Kalantri ―

Are you known for something of value or are you a victim of others branding you? Would you rather be a leader than a doer; a professional rather than a young inexperienced graduate; or a manager rather than a mere executive?

Whether that is obtaining a new job, earning a promotion and/or freelancing. The goal is to focus on professional development topics so that you feel confident marketing skills as you enter the workforce and have concrete materials that will make you stand out to employers.

It’s never too soon to plan your professional path by learning how the best to create your own success!


  • 16 years and above

Course Objectives

  • Learn how to build relationships from networking
  • Create and create personal brand
  • Understand job search techniques
  • Design professional cover letter and resume
  • Learn how to ace an interview

Learning Activities

  • Assignments & Presentations
  • Classroom Lecturing
  • Practical Exercise Case Studies Learning Activities
  • Group or Individual Work
  • Self-evaluation Training
  • FB Group / Community

Career Options

  • Associates
  • Specialist
  • Executives
  • Senior Executives
  • Team Lead
  • Supervisors
  • Assistant Managers
  • Deputy Managers
  • Managers
  • Senior Managers

Technology Requirements

  • PC Desktop / Laptop
  • Stable Internet Connection

Why Study Professional Development and Personal Branding

Professional development and personal branding has never been more important than it is today.

Globalization has made the world smaller, and social media has made the world more connected and more competitive.Therefore, your competition for a job or business opportunity may be anywhere in the world and you need to differentiate yourself from your competitors.

If you are aiming high, but not spending adequate time on personal branding, you will surely miss the target. Do not miss good opportunities or allow others to beat you in the competition!

Course Outline

Module 1: Introduction to Professional Development and Personal Branding

– Background and concepts

Module 2: Foundational Career Terms, Conducting Career Research

– Career development and how it influences career selection
– Professional associations and reliable resources to assist career information

Module 3: Networking

– Build relationship
– Networking opportunities

Module 4: Networking Tools

– Importance of networking tools
– Develop networking tools

Module 5: Personal Brand

– Create personal brand
– Create professional brand

Module 6: E-Portfolio

– Create and maintain an e-portfolio

Module 7: Job Search, Resumes and Cover Letters

– Systematic approach to job search
– Develop job search materials – cover letter, CV

Module 8: Interview

– Preparation for interview

– Practise techniques for interviewing

Module 9: Salary Negotiation and Decision Making

– Advocate for salary that meets qualification and experience
– Factors for consider for job offerings

Module 10: Bring it all Together

– Presentation
– Reflection & Sharing
– What’s next

Apply now or speak with our Career Advisors

Find out more on how to apply for our courses or perhaps inquire about our scholarships by booking a slot with our Career Advisors.