1st Competency-Based Educational Institution in Malaysia

Industry Certificate in Digital Marketing

  • Course Level Beginner
  • Course Type Virtual
  • Course Duration 60 Days/240 Hours
  • Course Language English
  • Upcoming Intakes June, August, October, December
  • Job Guaranteed Yes

Program Overview

With over 60 hours of training, quizzes, and practical steps you can follow – this is one of the most comprehensive digital marketing courses available.

Digital marketing is the most sought-after skill for any professional, who has a role to play in marketing including media, PR, communication. It’s evident that a marketing professional without digital marketing competency will be left behind in a career.

On the other hand, building a digital marketing career can expect significantly higher growth in terms of salary and the roles she/he can get in the industry. It’s not that digital marketing is replacing traditional marketing; rather the role including a budget contribution of digital is increasing and marketing is becoming integrated. For high-growth startups or large corporations, they need people who have digital marketing skills.

We’ll cover the most practical & needed industrial digital marketing skills such as Social Media Marketing (Facebook, Instagram, Linkedin, Youtube), Google Search Ads, Google Banner Ads, Video Ads, SEO, Google Analytics, Web Development, eCommerce Web Development, and so on.

No prior experience in digital marketing necessary. Start learning the tips and tricks as we will share more than 100 strategies implemented in the past 5 years that will make you an expert in digital marketing and online advertising.

Prerequisites

  • 16 years and above
  • Basic digital literacy with or without programming experience

Course Objectives

  • Help students become a professional digital marketer
  • Learn the psychology of selling and golden strategies
  • Getting valuable clients, keep them, and increase your revenue
  • Earn powerful knowledge of digital marketing strategies to use in any online platform to get results or sales
  • Build an effective website for marketing and sales from scratch (no coding!)
  • Become a master of social media marketing, grow business by getting more customers on Facebook, Instagram, Youtube, Linkedin and bring traffic to the website with non-paid and paid methods.

Learning Activities

  • Classroom Lecturing
  • Quiz & Test
  • Practical Exercise Case Studies Learning Activities
  • Group or Individual Work
  • Self-evaluation Training
  • Contest

Career Options

  • Analytics Manager
  • Copywriter
  • CRM Manager
  • Digital Account Manager
  • Digital Marketing Manager
  • Digital Sales Director
  • Ecommerce Manager
  • Email marketing Manager
  • Web Manager
  • Ecommerce Manager
  • PPC Search Manager
  • Search Manager / SEO Manager
  • Social Media Manager
  • Web Design
  • Web Developer

Technology Requirements

  • PC Desktop / Laptop
  • Stable Internet Connection

Why Study Digital Marketing

Better Employability

To enable the development of new skills and earn a better employment opportunity

Be a Master

Understanding the definition, structure, and principles of digital marketing & content creation.

Market your Business

Market your business through online ad campaigns using various tools such as social media and Google

Offer value

Increase sales conversion and prolong customer lifetime value with email & WhatsApp marketing.

Course Outline

Module 1: Marketing Fundamental

– Strategic Marketing Approach
– >Set SMART Objective
– How To Build Sales Funnel
– How To Identify Customer Persona
– Audience Insight For Audience Targeting
– Case Studies
– How To Create Powerful Content

Module 2: Wordpress Website Introduction

– Website Comparison & Overview
– What Is Domain & Hosting?
– Introduction Of Webmail (admin@yourdomain.com)
– How To Check Webmail?
– Installing WordPress

Module 3: Create Wordpress Website

– How To Pick a Theme?
– How To Install Theme?
– How To Install Demo?
– How to Set Permalink?
– How to Inform Google A New Website Is Coming Up?
– How To Install Plugin?
– How To Create Contact Form?
– How To Insert Logo?
– How To Change Font Family, Size, and Colour?
– How To Customize Header?
– How To Change Footers?
– How To Create & Change Menu?
– How To Create Widget?
– How To Insert Google Map?
– How To Insert Image?
– How To Create Widget?
– How To Insert Videos?

Module 4: Woocommerce Plugin Installation Into Website

– Installing Woocommerce
– Brief Tour Of Woocommerce
– How To Insert Product Image & Description?
– How To Set Currency?
– How To Set Discounted Price & Selling Price?
– How To Add Variable Page?
– How To Set Delivery Location or Downloadable Products?
– How To Set Upsell Product?
– How To Add Product Categories?
– How To Create Main Menu At Header?
– How To Create Footer Menu at Footer?
– How To Trace Order?
– How To Do Payment Gateway Integration With Paypal?
– How To Set Shipping Zones & Option?
– How To Set Product Review?
– How To Set Up Email Notification After Purchase?
– Create Privacy Policy Page
– Create Refund Policy
– Create Shipping Policy
– Create Terms & Condition

Module 5: Website Page Creation & Plugin Installation

– How To Create A New Page? (Home Page, Contact Us & Landing Page)
– How To Insert Sliders?
– How To Create Call To Action Button?
– Installing SSL Certificate
– BackUp Website
– Verify & Fix On Broken Link

Module 6: SEO (Search Engine Optimization)

– Basics of Search Engine Marketing & Introduction to Google Ads
– Google Ads Creation
– Google Display Network(GDN) & Landing Pages
– Retargeting

Module 7: Understanding The Fundamentals of Google Ads

– Web Analytics
– Understanding and Using Google Analytics Data
– Collecting actionable data with Google Analytics
– Navigating Google Analytics Reports
– Google Tag Manager

Module 8: Google Search Ads Campaign Creation

– Introduction to Email Marketing & Email Service Providers (ESPs)
– Creation of Lists & Flows
– Advanced Lists & Segmentation

Module 9: Google Display Ads Campaign Creation

– Landing Page Optimization
– Increasing Trustworthiness
– A/B Testing & Tracking

Module 10: Google Analytics

– Online Reputation Management
– Handling an Online Crisis
– Negative SEO & Burying in Google

Module 11: Facebook Marketing

– Introduction to eCommerce Platforms
– Setting up the Payments
– Getting Traffic to the Product Pages
– Crafting Offers

Module 12: Instagram Marketing

– Introduction of most useful marketing tools
– Canva
– Uber Suggest
– HootSuite
– Facebook Ads Manager
– Google Ads Manager
– Google Analytics
– YouTube Creator Studio
– Mailchimp
– Sendinblue

Module 13: LinkedIn Marketing

– LinkedIn personal profile
– LinkedIn Company Page & Showcase Page creation
– Curation of LinkedIn content and optimization
– Content case studies

Module 14: YouTube Marketing

– Setting up YouTube Account
– Simple Video Creation With Free Apps
– How To Upload To YouTube Video?
– How to do Youtube Setting?

Module 15: Twitter Marketing

– Twitter Marketing Basic
– Twitter Hashtag Research
– Get More Retweet and Engagement

Module 16: TikTok Marketing

– Grow Your Personal Brand with TikTok
– A Deep Dive into TikTok’s interface and feature
– How to set up your TikTok profile like a pro

Module 17: Email Marketing

– Email CRM Account Set Up (MailChimp)
– Content Creation
– Email Automation
– Education & Sales Email
– Performance Review

Module 18: Whatsapp Marketing

– EWhatsapp Business Account
– Set Up Business Profile & Catalog
– Quick Reply Message
– Marketing Basic

Module 19: Summary

– Funnel Mapping
– Case Studies – B2C Business
– Case Studies – B2B Business

Apply now or speak with our Career Advisors

Find out more on how to apply for our courses or perhaps inquire about our scholarships by booking a slot with our Career Advisors.