1st Competency-Based Educational Institution in Malaysia

Industry Certificate in Marketing

  • Course Level Beginner
  • Course Type Virtual
  • Course Duration 30 Days/120 Hours
  • Course Language English
  • Upcoming Intakes June, August, October, December
  • Job Guaranteed Yes

Program Overview

Marketing is a lifestyle and adventure. Join our course to explore the journey.

The industry certificate in Marketing aims to provide our students with knowledge and understanding of management essentials in sales and marketing including planning, operations, finance, negotiation and sales team management. 

Our course is designed with the skills and techniques to be the best in the business field and at the same standard with actual business application in the real-world work environment.

No prior experience in marketing is needed for our students. Start learning the tips and tricks as we will share more than 100 strategies implemented in the past 5 years that will make you an expert in marketing and sale.


  • 16 years and above
  • Basic digital literacy with or without programming experience

Course Objectives

  • Become a master of social media marketing, grow business by getting more customers on Facebook, Instagram, Youtube, Linkedin and bring traffic to the website with non-paid and paid methods.
  • Create effective marketing strategies on increasing market sales for business operations
  • Create effective planning and organizing systems on directing and sustain the business marketing and sales efforts.
  • Earn powerful knowledge of business marketing strategies to use in any business environment
  • Help students become a professional business marketer
  • Learn the psychology of selling and golden strategies

Learning Activities

  • Classroom Lecturing
  • Quiz & Test
  • Practical Exercise Case Studies Learning Activities
  • Group or Individual Work
  • Self-evaluation Training
  • Contest

Career Options

  • Admissions Representative
  • Brand Manager
  • Customer Service Representative
  • Event Planner
  • Product Manager
  • Marketing Assistant
  • Marketing Coordinator
  • Marketing Manager
  • Media Planner
  • Market Research Analyst
  • Promotions Manager
  • Public Relations Representative
  • Sales Representative
  • Social Media Manager

Technology Requirements

  • PC Desktop / Laptop
  • Stable Internet Connection

Why Study Marketing

Better Employability

To enable the development of new skills and earn a better employment opportunity

Be a Master

Understanding the definition, structure, and principles of business marketing and marketing strategy.

Market your Business

Market your business with the effective application of marketing tools and gain competitive advantages within the industry.

Offer value

Increase sales conversion and prolong customer lifetime value with email & WhatsApp marketing.

Course Outline

Module 1: Introduction to marketing

– Understanding marketing and its importance
– Creating, delivering and capturing value
– Marketing, Production, Sales & Societal Marketing Orientation
– Market Orientation and Sales Orientation
– Marketing Environment analysis
– Marketing Information system

Module 2: Sales & Marketing Ethics

– Introduction of Marketing Ethics
– Corporate Social Responsibility
– Business Ethics
– Cause-Related Marketing
– Marketing’s social criticism
– Impact of consumerism towards marketing
– The environmental movement towards marketing

Module 3: Sustainable Marketing

– Introduction to sustainable  marketing
– Sustainability within the business environment
– Organizational culture
– Business practices

Module 4: Marketing strategy

– Competitive Advantage
– Business Plans
– SWOT Analysis
– The Marketing Mix: Product, Place, Price & Promotion
– Segmentation, targeting and positioning
– Marketing plan and analysis process
– Focus strategy

Module 5: Market Research Process

– Introduction of Marketing Research
– Research Role in Marketing Strategy
– Marketing Research Project
– Marketing Controls
– Primary Data
– Secondary Data
– Data tabulation for Marketing

Module 6: Marketing Analytics

– Marketing Analysis & Metrics
– Customer Relationship Management
– Customer Base
– Customer Value
– Data Warehousing and Data Mining
– Structured vs. Unstructured Data
– Technology’s Impact on Marketing and Marketers
– Big Data towards Marketing

Module 7: Business Marketing

– Marketing Environment
– Business Marketing and Consumer Marketing
– Business Marketing: Producers, Resellers, Governments & Institutions
– Business Buyers
– Social Factors in Marketing
– Industrial relations and consumers
– The Political and Legal Environment of Marketing
– Foreign and Domestic Business Competition

Module 8: Consumer Marketing

– Consumer Behavior Theory and Strategy
– Consumer Decision-Making Process
– Consumer Psychology
– Consumer Purchase Process
– Cognitive Dissonance & Post-Purchase Process
– Types of Consumer Buying Decisions
– Factor influencing consumer buying decision

Module 9: Product Marketing & Planning

– Business Product for Marketer
– Type of Consumer Products
– Product Development
– Business Growth
– Branding and Brand Equity
– Value Proposition in Marketing
– Services Marketing
– Non-Profit Marketing and For-Profit Marketing

Module 10: Promotion

– Product and Sales Promotion
– Consumer Communication Process
– Promotion and Marketing Mix
– Consumer Awareness of Promotion
– Integrated Marketing Communication
– Promotional Mix
– Trade Sales Promotion
– Promotional Marketing

Module 11: Advertising

– Introduction of Advertising
– Effects of Advertising on Consumer Buying Behavior
– Types of Advertising
– Advertising Media Choices
– Advertising Strategy
– Public Relations and Advertising
– Pros and Cons of Public Relations
– Pros and Cons of Advertising

Module 12: Pricing Strategies

– Pricing Decisions
– Pricing Strategy
– Consumer Perception
– Price Elasticity
– Mark-up and Break-Even Pricing
– Price Selection
– Environment Factor towards Changing in Price
– Economic Factors of Pricing and Pricing Strategy

Module 13: Product Branding & Strategies

– Introduction of Product Branding– Branding Strategy
– Co-Branding
– Brand Preference
– Brand Familiarity and the Purchase Process
– Brand Loyalty
– Brand Recognition in Marketing– Brand Message
– Brand Awareness

Module 14: Social Media Marketing

– Social Media Marketing
– Social Media Marketing Channels
– Social Media Channel selection
– Marketing Campaign with Social Media
– Branding in Social Media Marketing
– Successful Social Media Strategy (Component)
– Successful Social Media Strategy (Measurement)
– Trends in Social Media Marketing

Apply now or speak with our Career Advisors

Find out more on how to apply for our courses or perhaps inquire about our scholarships by booking a slot with our Career Advisors.