1st Competency-Based Educational Institution in Malaysia

Industry Certificate in Retail Management

  • Course Level Beginner
  • Course Type Virtual
  • Course Duration 60 Days/240 Hours
  • Course Language English
  • Upcoming Intakes July, September, November
  • Job Guaranteed Yes

Program Overview

People don’t buy what you do, they buy why you do it.” ― Simon Sinek

The retail operation involves many business aspects to support the whole system and evolving from times to times with the advancement of technology. The changes in the retail trend make the market demands talents with managerial skills and retail knowledge.

Our Certificate Course in Retail Management equips our students with broad business skills with specific retail expertise. Throughout the course, our adjunct mentor from different industry will provide great insight for our students to explore and enhance their skills and knowledge to the industry demanded standard.

Besides, we will cover the most practical & needed industrial digital marketing skills such as Social Media Marketing  SEO and Web Development for online retailing.

No prior experience in the retail industry necessary. Start learning the tips and tricks as we will share more than 100 strategies implemented in the past 5 years that will make you an expert in physical and online retail operation 


  • 16 years and above
  • Basic digital literacy with or without programming experience

Course Objectives

  • Help students become a professional business retailer
  • Learn how retailing works and the factors that influence its success
  • Getting valuable clients, keep them, and increase your revenue
  • Earn powerful knowledge of strategic planning, financial planning and merchandising operations
  • Build an effective channel for retailing and keeping up with the retail trends
  • Become a master of social media marketing, grow business by getting more customers on Facebook, Instagram, Youtube, Linkedin and bring traffic to the website with non-paid and paid methods.

Learning Activities

  • Classroom Lecturing
  • Quiz & Test
  • Practical Exercise Case Studies Learning Activities
  • Group or Individual Work
  • Self-evaluation Training
  • Contest

Career Options

  • Brand Executive
  • Business Development Manager
  • Customer Service Executive
  • Image Promoter
  • Marketing Executive
  • Merchandising Representative
  • Retail Manager
  • Sales Manager
  • Senior Operations Manager
  • Store Manager
  • Supply Chain Distributer

Technology Requirements

  • PC Desktop / Laptop
  • Stable Internet Connection

Why Study Retail Management

Better Employability

To enable the development of new skills and earn a better employment opportunity

Be a Master

Understanding the definition, structure, and principles of retail operation

Market your Business

Market your business with retail and marketing strategy  

Strengthening Retail Result

Increase retail operation’s performance with planning and analysis.

Course Outline

Module 1: Introduction to Retail Management

– Retails Fundamental
– Supply Chain
– Types of Retail Businesses
– Retail Microenvironment and Macroenvironment
– Retail Mix (3 Ps)

Module 2: Retail Environment

– Pros and Cons of retailer types
– Assortment Levels and Types of Retailers
– Mergers, Diversification, and Downsizing
– SWOT Competitive analysis

Module 3: Retail Channel

– Single Channel, Multi-Channel, and Omni-Channel Retailing
– Store, Catalog, and Internet Channels
– The rise of Internet Channel towards Retailing
– Multichannel Challenges

Module 4: Customer Behavior

– Consumer decision-making process
– Buying Processes model
– Market Segmentation and Target Market
– Retail Strategy Mix

Module 5: Accounting and Finance

– Strategic Profit Modeling
– Bookkeeping Fundamentals
– Accounting Principles– Financial Accounting– Managerial Accounting– Retail Budgeting and Funding

Module 6: Retail Operation

– Operational Elements for supporting Retail activities
– Staffing and Recruiting
– Human Resources Management
– Retail Safety Standards
– Risk Analysis and Assessment

Module 7: Retail Merchandising Management

– Merchandise Management
– Retail Buying Organizations
– Merchandise Buying Systems
– merchandise Planning Process
– Brand Selection
– Sourcing Decisions
– Negotiations
– Partnerships
– Ethical and Social Responsibilities

Module 8: Principles of Marketing

– Creating, delivering and capturing value
– Marketing, Production, Sales & Societal Marketing Orientation
– Market Orientation and Sales Orientation
– Marketing Environment analysis
– Marketing Information system
– The Marketing Mix (4 Ps)
– Product Marketing & Planning
– Advertising & Promotion

Module 9: Laws in Retails

– Contract Law
– Agency and Partnership Law
– Negligence
– Consumer Protection Act (CPA) 1999
– Electronic Commerce Act 2006 (ECA)
– Personal Data Protection Act 2012
– International Trade Law

Module 10: Strategic Retailing

– Retail Strategy Planning
– Situation Analysis
– Short and Long-Run Objectives
– Target Market Techniques
– Tactical Decisions
– PESTLE analysis
– Competitive Advantage

Module 11: Digital Marketing

– SEO (Search Engine Optimization)
– Ads Campaign Creation
– Social Media Marketing
– Wordpress Website

Apply now or speak with our Career Advisors

Find out more on how to apply for our courses or perhaps inquire about our scholarships by booking a slot with our Career Advisors.