Industry Certificate in Copywriting

School of Careers
Last Updated June 18, 2021

Description

The Industry Certificate in Copywriting is designed for learners who are interested in leveraging their writing into a career, ranging from email marketing to content creation and script writing.

Students will learn how to turn writing into a sellable copy, incorporating consumer understanding and achieving sales targets through the art of storytelling. Students will also be exposed to writing strategies and techniques to capture the attention of their readers while still getting the main message across.

By the end of this course, students can kickstart their professional writing career through various mediums across the industries, equipped with the fundamental mastery of copywriting.

Learning Objectives

Develop content to meet client needs
Understand the role of copywriting in marketing
Acquire effective copywriting techniques and strategies

Career Options

  • Copywriter
  • Content Creator
  • Marketing Executive
  • Content Writer
  • Lead Writer
  • Freelance Writer

Requirements

  • 16 years old and above
  • PC Desktop / Laptop
  • Stable Internet Connection

Material Includes

  • Assignments
  • Classroom Lecturing
  • Tutorials
  • Group or Individual Work
  • Practical Exercise Case Studies Learning Activities
  • Mini projects

Course Outline

33 Lessons60h

Module 1: Introduction to Copywriting

Copywriting vs Writing
Difference Between Selling and Educating
Role of Copywriting

Module 2: The Art of Storytelling

Module 3: Understanding Your Audience

Module 4: The Writing Process

Module 5: Writing Techniques and Strategies

Module 6: Application of Copywriting

Module 7: Copywriting in Marketing

Your Instructor(s)

School of Careers

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School
Level
Fundamental
For
School Leavers, Diploma/Degree Holders
Lessons
33 lessons
Language
English
Class 60 hours
Assessments Yes
Certificate Yes
Job Guaranteed
No
Scholarship Available
No

RM9,000.00