Industry Certificate in Employer Branding

Shereen Kaur
Sandra Tai
Gladys De Silva
Last Updated June 14, 2021


This Industry Certificate in Employer Branding aims to develop young professionals to manage the organisation’s reputation towards the workforce. Essential to every organisation, employer branding plays a strategic role in supporting talent acquisition.

Students will explore in-depth the significance of employer branding, from managing the reputation of the organisation to maintaining employee satisfaction. Students will also go through design thinking processes and acquire strong interpersonal skills to assist them in excelling in the field.

By the end of this programme, creative and strategic youths will enter the workforce leveraging their strengths to building up the reputation of any organisation.

Learning Objectives

Develop creative strategies to market employer brand
Understand the role of employer branding in talent acquisition
Become strategic players to improve reputations of organisations

Career Options

  • Employer Branding Specialist
  • Brand Manager
  • Public Relations Executive
  • Talent Acquisition Specialist
  • Human Resources Executive
  • Recruitment Marketing Specialist


  • 16 years old and above
  • PC Desktop / Laptop
  • Stable Internet Connection

Material Includes

  • Assignments
  • Classroom Lecturing
  • Tutorials
  • Group or Individual Work
  • Practical Exercise Case Studies Learning Activities
  • Mini projects

Course Outline

43 Lessons60h

Module 1: Fundamentals of Employer Branding

History of Employer Branding
Role of Employer Branding
Effects on Talent Acquisition

Module 2: Principles of Employer Branding

Module 3: Stages of Employer Branding

Module 4: Statistical Data Analysis & Reporting

Module 5: Strategic Employer Branding

Module 6: Campus Employer Branding

Module 7: Participating in Employer Branding Awards

Module 8: Corporate Social Responsibility

Module 9: Future of Employer Branding

Employer Options

Your Instructor(s)

Sandra Tai

Regional Talent Acquisition Leader

4 Courses
0 Reviews
0 Students
Sandra is a HR professional with over 15 years of experience in Talent Acquisition. She has worked for a number of prominent Fortune 500 companies including Mondelez International, Honeywell International, and Momentive Specialty Chemicals. Her area of expertise is in hiring talents both locally and internationally across the Asia Pacific and in a wide range of industries including but not limited to FMCG, aerospace, engineering, retail, industrial, shared services, and manufacturing. With a proven track record in hiring for different regions and roles, her skills lie in identifying potential future leaders and strong relationship-building skills. Sandra also has strong employer branding skills; the most notable result is taking the lead in Mondelez International achieving the Top 10 and Top 5 ranking at the Graduate’s Choice Awards (for 2 consecutive years) and the Best Company to Work for in Asia (Singapore) awards. She is a strong believer in collaboration and is an early adopter of new strategies to adapt to the ever-evolving workforce landscape. Her passion lies in sharing her knowledge with budding talent professionals who are keen in pursuing a career in Human Resources or Talent Acquisition. Sandra is currently a Client Partner at Lim-Loges & Masters, leading the C-suite and management team talent searches across Southeast Asia.
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Gladys De Silva

Certified HR Practitioner

3 Courses
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0 Students
Gladys has 20 years of experience managing HR and Administration in a wide range of industries including FMCG, Retail, Public Relations, Advertising, Automotive and Consulting sectors. Her journey in Human Resources began by taking on generalist functions and moving on to business partnering roles. Through this, she discovered her passion in connecting talents with opportunities and creating an exceptional culture to drive high performance. She has a proven track record in managing end-to-end Talent Acquisition and has partnered with Global/Regional HR teams for hiring across all levels and successfully translating business targets into actionable people strategies to enhance productivity, growth and employee engagement. With a combination of HR and Marketing skills, she is committed to helping organisations attract and retain the best talents. She also aims to give back to society by nurturing young minds on career growth, advancement and professional development. Gladys holds a Bachelor of Arts (Hons) Business Administration from Coventry University, United Kingdom and was recently accredited as MIHRM Certified Human Resource Manager (CHRM) and HRDF Certified Trainer (TTT).
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Shereen Kaur

HR Strategic Consultant

3 Courses
0 Reviews
0 Students
Shereen comes with more than 20 years of corporate and business experiences. Whilst she started her career in Sales and Marketing, she quickly discovered her passion in people development and business transformation. Since then, Shereen has helped businesses, teams and individuals to discover their BEST potential through talent development, performance coaching and employee engagement to achieve high impact & transformational results, both internally and externally. Shereen continuously leverages on her vast and deep experiences from various industries from Pharmaceutical, Retail, Beauty, Personal Care and GLCs to equip and empower others. She has successfully facilitated corporate training programs, team building, leadership workshops, leadership retreat, mentoring & coaching rising young talents, and mobilising employee engagement programs for L’Oreal, Laura Mercier, Tohtonku, CIMB Bank, Petronas, Glaxosmithkline and many more. Her approach to learning is all about the right balance of theory and practise, to be able to TRULY transform. She is also the co-founder of Break The Box Malaysia, a youth organisation designed to equip and enable youths, by youths. An avid watercolourist, Shereen has also exhibited both locally and internationally, working with her peers to bring forth emerging artists through platforms such as Lukis Tulis Malaysia. Shereen possesses an MBA (International Business, University Malaya), is a certified ICF Catalyst Coach, Work Motivation Certified Coach, and a HRDF Certified Trainer.
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School Leavers, Diploma/Degree Holders
43 lessons
Class 60 hours
Assessments Yes
Certificate Yes
Job Guaranteed
Scholarship Available