Industry Certificate in Search Engine Optimisation (SEO)

School of Careers
Last Updated June 14, 2021

Description

The Industry Certificate in Search Engine Optimisation (SEO) is a certification which aims to help students develop detailed knowledge of SEO practices, as well as critically evaluate that knowledge and competently apply it in their future career. This program will emphasise active participation and interaction between peers and mentors.

Students will acquire extensive knowledge about the theory behind the Google search and other search engine algorithms. Additionally, students will acquire and develop interpersonal skills to excel in the technical department of any organisation.

This program is open to all entry-level students who are looking to carve their first step into career life and will set you on the path of mastering the practical competencies necessary for achieving career success.

Learning Objectives

Gain Detailed Insights on Advanced Web Analytics
Get 360 Degrees Understanding of Planning and Marketing a Website
Learn Google’s popular tools like Keywords Trends and Search Console

Career Options

  • Search Engine Marketer
  • Business Marketing Consultant
  • Digital Marketer
  • Marketing Analyst
  • Content Marketer
  • SEO Manager

Requirements

  • 16 years old and above
  • PC Desktop / Laptop
  • Stable Internet Connection

Material Includes

  • Assignments & Presentations
  • Classroom Lecturing
  • Practical Exercise Case Studies Learning Activities
  • Group or Individual Project
  • Quizzes

Course Outline

57 Lessons80h

Module 1: Introduction to SEO

What is SEO?
The History & Evolution of SEO
How Does Search Engine Works?
The Importance of SEO

Module 2: SEO Analysis of Website

Module 3: On-Page SEO Optimisation

Module 4: Off-Page SEO Optimisation

Module 5: Social Media Optimisation & Marketing

Module 6: Search Engine Marketing

Module 7: Reputation Building

Module 8: Conversion Optimisation

Module 9: Summary & Assessments

Your Instructor(s)

School of Careers

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School
Level
Fundamental
For
School Leavers, Diploma/Degree Holders
Lessons
57 lessons
Language
English
Class 80 hours
Apprenticeship 6 months
Assessments Yes
Certificate Yes
Job Guaranteed
Yes
Scholarship Available
No

RM14,000.00